Thoughts and research on e-commerce, agents, SEO and GEO
What we're learning about how people shop now: AI shopping agents, search, generative engine optimization, and Top 25 lists built from what agents actually recommend.
ListsNovember 3, 2026The 25 best dog toys, according to AI shopping agents
Chews, tugs, puzzles, balls and plush. These are the 25 dog toys AI shopping agents recommend most. Baxter approves.
ListsNovember 3, 2026The 25 best grills, according to AI shopping agents
Gas, pellet, charcoal, kamado, portable and flat top. These are the 25 grills AI shopping agents recommend most, ranked from what the catalog gives them.
ListsNovember 3, 2026The 25 best t-shirts for men, according to AI shopping agents
Heavyweight, pima, performance, merino, pocket and v-neck. These are the 25 men's t-shirts AI shopping agents recommend most, ranked from what the catalog gives them.
ListsNovember 3, 2026The 25 best Christmas gifts for your sister, according to AI shopping agents
We asked the catalog AI shopping agents search what to get your sister for Christmas, ten different ways. These are the 25 gifts that came up best.
agents_AgentsNovember 3, 2026How AI shopping agents decide what to show a shopper
Agents don't browse your site or read review blogs. They search a product catalog and work from what it hands back. Here's what that catalog does with your products, from its documentation and from running hundreds of searches.
See how agents see your brand.
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