> “Baxter, bark twice if you're in Milwaukee.”— Ron Burgundy, Anchorman

Get your products recommended by Shop, ChatGPT, Claude, Gemini and Perplexity

Agents recommend products and buy them for shoppers. Bark Twice shows where they rank your store, and what to fix to get their attention and keep it.

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$99 per brand, then $10/month

ForShopify stores
HOWL & WANDERLive data
82
Agent score, down 1 since yesterday
Rating
★ 4.8
Top 3 in
7 of 12
Share of
21.1%
Rank in its
#1 of 87

Real data from a real dog-gear brand, read daily. Howl & Wander is a name we made up for it.

HOWL & WANDER
AGENT SCORE821RATING★ 4.75REVIEWS11,0901TOP 37 of 12 searchesSHARE OF ATTENTION21.1%1.2RANK IN ITS SPACE#1 of 87“dog life jacket”#1“dog safety light”#1“dog harness”#2“dog leash”#2

Ron needs something for Baxter

Ron doesn’t search. He asks his agent, and the agent searches for him, reads the first few results and buys. Pick what Ron needs and follow along.

1 · Ron asks
Ron
What’s the best safety light for my dog Baxter?
Agent
For Baxter, I’d go with the Howl & Wander The Beacon Dog Safety Light: ★ 4.6 over 381 reviews. $39.99. Want me to order it?
Ron
Yes, order it.
Agent
Done. It arrives Thursday.
Ron
Baxter, bark twice if you’re happy.
Woof. Woof.
2 · Behind the answer
$ search_catalog “dog safety light”
317 matches. The agent reads the top few.
  1. #1Howl & Wander The Beacon Dog Safety LightHowl & Wander The Beacon Dog Safety Light← Howl & Wander4.6$39.99
  2. #2Säker
  3. #3Twiggy Tags

Ron bought Howl & Wander. For “dog safety light”, it’s the listing agents read first. Agents change their picks daily, and the next brand is one listing edit away. Bark Twice reads your searches every day, so you know the moment it slips.

Signed in with Shop, Ron’s results are also ranked by what he likes. That only helps if your listings say enough for the agent to know you’re his kind of safety light.

Real search results, read November 8. Ron and Baxter are made up; the order isn't real.

See exactly where agents rank you

For every search, see what agents actually get back: every seller's listing, with its image, price and store, and yours among them.

$ dog life jacket
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  1. Float Coat Dog Life Jacket#1 · You

    Float Coat Dog Life Jacket

    $99.99

    Howl & Wander

  2. Confluence Dog Life Jacket#2 · You

    Confluence Dog Life Jacket

    $119.99

    Howl & Wander

  3. #3

    BAYDOG

  4. #4

    Non-stop dogwear

  5. #5

    BAYDOG

  6. #6

    Dog Friendly Co.

You're at #1, with 2 listings in the top 10.

Next: hold #1. Agents change their picks daily, so tracking shows you the moment it slips.

Know what to fix first

Every report ends in a ranked list of changes. Each names what we measured, the exact edits to the listing that should be winning, and, where we can fairly estimate it, what it's worth to your score.

$ what should I fix first?
  1. 1

    Add rich media agents can showYour team

    Sampled 4 hero product(s): 0 with video, 0 with 3D, 4 image-only.

    What you get: Closing this Agent-ready gap: about +3 Agent score points (Agent-ready is 15% of your score).

    1. Upload short product videos (and 3D models where the category fits) in Admin → Product → Media so catalog media types expose video / model_3d — theme-only embeds may not count.
    2. Agents that prefer or filter for video/3D see image-only heroes.
    about +3 points
  2. 2

    Win “dog collar”Shopify edit

    You're #11 for this search. Your Hi & Light Lightweight Dog Collar is the product that should win it.

    What you get: Reaching the top 3 for “dog collar” with your Hi & Light Lightweight Dog Collar: about +2 Agent score points, and 21.1% → 22% of agents' attention across your topic searches.

    1. Change the title of your Hi & Light Lightweight Dog Collar to “Hi & Light Lightweight Dog Collar”.
    2. Start the Hi & Light Lightweight Dog Collar description with: “The Hi & Light Collar is an ultralight dog collar with climbing-inspired polyester webbing, a side-release buckle, an aluminum D-ring and a silicone tag silencer, made for dogs who prefer a minimal feel.”
    3. Add the details a shopper would ask about to the Hi & Light Lightweight Dog Collar: Width: [collar width in inches/cm]; Weight: [weight in oz/g]; Webbing Strength: [breaking strength, if tested]; Made in: [country of manufacture]. Fill in what's in [brackets].
    about +2 points
  3. 3

    Win “dog coat”Shopify edit

    You're #9 for this search. Your Vert Waterproof Insulated Vest is the product that should win it.

    What you get: Reaching the top 3 for “dog coat” with your Vert Waterproof Insulated Vest: about +2 Agent score points, and 21.1% → 21.7% of agents' attention across your topic searches.

    1. Change the title of your Vert Waterproof Insulated Vest to “Vert Waterproof Insulated Dog Coat”. Its title doesn't say “dog coat” today, and titles are what agents match first.
    2. Start the Vert Waterproof Insulated Vest description with: “The Vert Vest is a waterproof, windproof insulated dog coat for dogs that stay active in wintry mixed weather, with extra coverage over the hips and thighs and a leash portal that lets it be worn over a harness.” Nothing agents read about it says “dog coat” today.
    3. Add the details a shopper would ask about to the Vert Waterproof Insulated Vest: Care instructions: [washing and drying instructions]; Fit: [chest and back length fit guidance by breed or body type]; Available colors: [list of colors]; Weight: [weight per size]. Fill in what's in [brackets].
    about +2 points

Read what agents actually say about you

Agents work from the catalog's summary of your products, not your homepage. See that summary, the phrases that keep coming up, and how far they are from your own words.

$ what do agents think of my brand?
HOWL & WANDER

Agents know you for low light conditions, side release buckle and enhances visibility

Agents can read 88 listings from Howl & Wander. Its product summaries keep coming back to low light conditions, side release buckle and enhances visibility. Its most-reviewed product is the Front Range Harness, at ★ 4.8 over 938 reviews. Across its listings, agents see ★ 4.8 over 11,090 reviews.

100% of your listings carry a summary agents can quote.

Agents say, across your listings

  • low light conditions
  • side release buckle
  • enhances visibility
  • leash attachment points

Your site says

  • dog gear
  • family members

In common: performance dog, outdoor adventures, dog boots, dog harnesses.

Your most-reviewed product, as agents read it

Front Range Harness

Front Range Harness

$59.99 · ★ 4.8 (938)

Features both a reinforced front clip and an aluminum V-ring for versatile leash control and improved safety during walks.

See which products pull your rating down

Agents can quote your stars and review counts. See where they stand, and which listings to fix.

$ how do agents rate my brand?
★ 4.75
Your products
11,090
Reviews
  • 4.5 – 585
  • 4 – 4.42
  • 3 – 3.90
  • Under 30

Well reviewed and rated low

None. Every well-reviewed product rates 4 stars or more.

Know your place in your space

Your space is your market: the 12 searches your customers run to find what you sell without naming you, like “dog harness” and “dog life jacket”. Every store that shows up in them is competing with you for those customers. See where you stand: your rank among them, your share of agents' attention, and where you land in each search.

$ how do I compare with my space?
#1
Rank in your space

of 87 sellers

21.1%
Share of agent attention

across your topic searches

Who agents show most in your space

  1. #1Howl & Wander21.1%
  2. #2SPARK PAWS17.4%
  3. #3Dog Friendly Co.12.3%
  4. #4Wilderdog9.2%
  5. #5The Foggy Dog5.4%
  6. #6DryDogs.co.uk3.5%
  7. #7Tactipup3.5%
  8. #8Atlas Pet Company3%

Your space: the searches it's measured on

  • dog life jacket#1
  • dog safety light#1
  • dog harness#2
  • best dog harness#2
  • dog leash#2
  • dog cooling vest#2
  • dog harness under $100#2
  • dog boots#4
  • dog raincoat#8
  • dog coat#9
  • dog harness gift#9
  • dog collar#11

A live report, read November 8, 2026. The searches and numbers are a real dog-gear brand's; Howl & Wander is a name we made up for it.

Google is no longer the only front door

Agents now recommend products, and they're starting to buy them too. A shopper who asks an agent sees a few options, not a page of links, and brands outside those few don't get considered at all.

3x
growth in AI-driven orders to Shopify stores, year over year in Q2 2026
Shopify Q2 2026 earnings call
60%
higher conversion from AI-referred visits to US retail sites than other traffic, July 2026
Adobe, via Digital Commerce 360
73%
of shoppers already use AI somewhere in their shopping journey
Riskified global survey of 5,400 consumers, October 2025
$1T
in US retail revenue could flow through AI agents by 2030
ICSC and McKinsey, via Retail Dive

It's early. Shopify says agent volume is still small next to its $116 billion in quarterly sales, and that search is still growing. That makes now a good time to get ready, while it's still early enough to get ahead.

How it works

  1. 1

    Enter your store

    We read your website to learn who you are and what you sell.

  2. 2

    Approve your searches

    Remove the ones that don't fit and add the ones your customers use.

  3. 3

    Get your report

    We run them through shop.dev, the catalog AI shopping agents search. It's kind of a big deal.

  4. 4

    Keep their attention

    Agents change their picks daily, so every brand gets a new reading every day. The first month comes with your report, then it's $10/month per brand.

From the blog

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Get your report

First report, with a month of daily tracking
$99
Daily tracking after that
$10/month

Every brand you add is priced the same. All data comes live from shop.dev, the catalog built for AI shopping agents. Every fix comes from something we measured. Not 60% of the time. Every time.

ForShopify storesinthe Shop catalog, Claude, ChatGPT, Gemini and Perplexity

Just your domain. $99 per brand for its first report, then $10/month per brand for daily tracking, starting a month later.